ASSIGNMENT: AD STYLE COCKTAIL SHOT

SMOKY COCKTAIL

This shot was taken for an assignment for a photography hangout I take part in on Google+. The idea was to shoot a creative advertisement style cocktail shot that somehow captured emotion.

IDEA AND COMPOSITION

After the assignment was given I quickly went to our liqueur cabinet where we also happen to store glasses and my eye was drawn right away to the margarita glasses we had. I think they’re hand made as they’re not all exact a not perfectly straight. I also wanted a little umbrella, this is a cocktail shot! The final touch was the smoke to add some sort of mood to the image. But wait, there’s more!

ASSIGNMENT: AD STYLE BEER SHOT

SATISFY THE GERMAN IN YOU

This shot was taken for an assignment for a photography hangout I take part in on Google+. The idea was to shoot an advertisement style beer shot. I happened to have several bottles of Paulaner beer and the proper glasses they’re served in so I figured this would be the best choice of subject for my shot.

IDEA AND COMPOSITION

For the composition I wanted to some how show the bottles and glass in various states of falling down. You’ll notice the glass starting to tip over, and the bottles either on their way down or horizontal already. I also wanted to show the typical ‘sweating’ look that you see in a lot of beer advertisements in magazines and on television.

For this shot I used 3 strobes, some white foam core boards for bouncing, a piece of translum plastic sheet (I found that on B&H – great stuff) to make a shooting table, poster putty, glycerin and water.

After setting up my shooting table, I posed all the bottles and the glass. I used a little poster putty (the stuff you can use to hang posters on the wall with) to prop the glass to show it leaning over. I wanted to get all the lighting set before filling the glass with beer and also giving the bottles and glass the ‘sweaty’ look.

I place a strobe fitted with my DIY strip box off to the right and shot through a diffusion panel. I had a second strobe on a boom up above the subject aiming back to to light the background. Just above the subject I had a small piece of foam core to remove the light spill from the second strobe from blowing out the whites on the bottle caps. I then had a third strobe just left of the camera fitted with a DIY snoot (I used a paper towel roll center and gaffer tape to attach to strobe) aimed at the labels to get those to expose correctly.

Once I had the shot the way I was hoping for, lighting wise, I spritzed the bottles and glass with a mixture of glycerin and water. I just made a 1:1 ratio mixture. This gets the water a bit thicker to help having staying power on the surfaces so they don’t just drip away. Last but not least, I filled the glass with beer. I wanted to have a proper head on top and though this is a hefeweizen beer, I didn’t want the yeast to cloud the glass so I had to pour carefully.

FINAL SHOT

To get the final shot I made one exposure. I didn’t a little color correction in Lightroom and then brought the image into Photoshop and spend a few hours cleaning the image. I made sure the background was white. I also had a few shadows I wasn’t happy with so I removed those as well.

All comments are much appreciated. If you like what you see, please consider following my blog and passing it on to others who may be interested in learning how to do these types of shots. I do hope you found this post to be helpful for you in your own photographic endeavors.

Please also find below this final image a few outtake shots and bts(behind the scenes) shots I took with my phone.

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Here are some BTS (Behind the scenes) shots of my setup. This first shot below shows the strip box above on the boom and the strip box to the right through the diffusion panel. You can also see the foam core I used to reduce light spill. I also had a diffusion panel to soften the light on the back side of the subject.

Here is another angle showing more of the same, but gets you a better idea on the setup.

This final shot shows the strobe with the DIY snoot to focus light onto the labels of the bottles. It also shows my camera position.

GOOGLE HANGOUT TOMORROW

JOIN THE HANGOUT WEDNESDAY FEBRUARY 22nd

Tomorrow night please join the hang studio hang out where we go over last weeks assignment to shoot a red wine bottle. Alex Koloskov & Dave Nitsche have been hosting a weekly google hangout. This will be the 6th one. It starts at 10pm EST.

LIGHT PAINT RED WINE

Here is my take on the assignment from last weeks hangout. After 2.5 hours I finally got the shot I was hoping for. I thought I’d give light painting a try as I hadn’t tried this type of photography before. This shot was done in complete darkness and lit only with a maglite and I used my iphone LED to light the background. Each shot was a 30 second exposure. I also had my long exposure noise reduction turned on in my camera which meant for each 30 second exposure I had another 30 seconds of processing in the camera before it transferred to my computer. I took about 20 shots before I got one that I was happy enough with. With an additional 20 minutes in Photoshop to clean it up I think I finally was happy.

If your interested in following me on Twitter you can either click on the link below or go to twitter and click on follow. I’m now also on Google Plus which is a great new platform. Are you on Facebook? If so please ‘like’ the Maugiart Photography Page.

REMEMBERING OUR DAY IN CHICAGO

Not much to report. Below the description pretty much describes what we saw. After this fantastic view we walked along Michigan Avenue a bit to check out some shops and eat a few famous Chicago Style hot dogs. mmmmm, they were good!

TODAY’S PHOTO – 96 FLOORS UP ABOVE CHICAGO

This shot was taken at the top of the John Hancock building in Chicago. There is an observation deck on the 95th floor which cost some fee to get to. I’m not sure on what the fee is, but on the 96th floor there is a bar/lounge that has free entrance! There is a 1 drink minimum but you can take children with you. If I remember correctly we all just got coffees and juices (No alcohol required).

This was the view our the window we were sitting next to. This looks out south. Down in the middle you can see the famed Michigan Avenue. The tall building in the middle is the new Trump Tower which I believe is mostly upscale condos and has some commercial towards the bottom.

The tall black building in the distance to the right is the now named ‘Willis Tower’. When it opened back in 1973 it was called the ‘Sears Tower’ and was the tallest building in the world. It remained so until 1998 when it was surpassed by the ‘Petronas Twin Towers’ in Kuala Lumpur, Malaysia. In 2003 the naming rights expired and it now known as the ‘Willis Tower’, though Chicago-ans still refer to it by it’s original name.

To this day it remains the tallest building in the USA and the 5th tallest worldwide. Back in about 1997 I had the time to get to the observation deck on the 103rd floor named the Skydeck. I don’t remember it doing so, but when it’s a windy day supposedly you can feel the building sway. I’d like to get back and go up there again. In 2009 they renovated the Skydeck to have glass balconies that extend about 4 feet from the main window. These balconies of glass allow you to look straight down 103 floors or 1353ft (412m) below!

Enjoy!!

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A BEAUTIFUL DAY ON THE PIER

Back in June we had the chance to get down to the Navy Pier in downtown Chicago. It was a fantastic day out and the weather outstanding. We were there on a Friday and even during the week the amount of people abound was amazing.

TODAY’S PHOTO – WE GOTTA 421 HERE

Here’s a shot of a building at Navy Pier in Chicago. My kids were just to the left of me with my beautiful wife. After this shot I was stopped by a security guard and told that tripods were not allowed. He was nice about it and I just collapsed it and walked away.

Soon after my wife came up to me and said that the security guard had said, as he walked past her, into his walkie talkie “we got a 421 here”. I guess that’s their code for there’s a stranger with a tripod and he better be taken down!

Enjoy!

If your interested in following me on Twitter you can either click on the link below or go to twitter and click on follow. I’m now also on Google Plus which is a great new platform.